Revolutionizing the industry. This time for man’s best friend.

Petsmile® is in pretty good company. It’s from the same people who practically invented brighter, whiter oral healthcare – Supersmile.

For years, Supersmile customers asked us, “Can you make a toothpaste like this for my dog?”

The formula in Petsmile uses the same proprietary ingredient as Supersmile, Calprox®, that cleans and whitens without harsh abrasives. It works by gently dissolving the protein pellicle, a thin layer of protein that forms on the surface and acts like a magnet for plaque and stains. That’s why with Petsmile, you don’t even have to brush your dog’s teeth.

Since revolutionizing the industry, Supersmile has been at the forefront of nearly every major innovation in human dentistry. Now, doggone it, we can do the same for your pet!