VOHC accepted. Decoding pet toothpaste:
what you need to know (and what you don’t) about your pet’s oral health.
what you need to know (and what you don’t) about your pet’s oral health.
Did you know?
80% of dogs have dental disease by age three. Prevention is key.
common myths vs. the reality
There's a lot of misinformation about pet dental care. Let's set the record straight.
kibble
the myth
"Dry food cleans teeth naturally."
the truth
Kibble alone is not enough. Think of it like brushing with crackers – ineffective for real plaque removal.
Bones
the myth
"Bones are enough for clean teeth."
the truth
Bones can be abrasive, causing fractured teeth or gum injuries.
breath
the myth
"Bad breath is just normal for pets."
the truth
Persistent bad breath often signals dental disease, which can lead to serious health issues.
the petsmile difference: beyond the brush
Most pet toothpastes rely on scraping. We rely on science. Petsmile is the only toothpaste powered by Calprox®, a proprietary formula that dissolves the protein pellicle—the sticky film where plaque and stains attach to.
what makes us special
1
powered by Calprox®
non-abrasive blend of encapsulated calcium, phosphates, magnesium, and minerals similar to tooth enamel. It re-mineralizes, strengthens, protects, and whitens teeth by gently dissolving plaque, stains + bacteria.
2
clinically proven, vet approved + VOHC certified
Clinically validated through third-party testing to inhibit plaque, help reduce gingivitis, and whiten teeth. Accepted by the Veterinary Oral Health Council (VOHC) for plaque control.
3
gentle + pet friendly
Non-abrasive formula protects + re-mineralizes enamel. Human grade ingredients and treat-like flavors make brushing enjoyable.
How Calprox® works
The Problem
Bio-film
Forms on the teeth thoughout the day, and once mature it:
• traps acids against enamel = demineralization
• holds pigments = staining
• protects bacteria from saliva, antimicrobials + rinses
• leads to caries, gingivitis, and calculus formation
the solution
Calprox®
Safely and effectively dissolves the bio-film without abrasion, without damaging enamel, and without causing sensitivity—while gently whitening and remineralizing teeth.
The Result
Healthier, cleaner, and whiter teeth—made possible by brushing with clean, vegan ingredients.
a clear choice for your pet
see how petsmile compares to traditional pet toothpaste
| traditional toothpaste | petsmile® toothpaste | |
|---|---|---|
| cleaning | Abrasive scrubbing to remove plaque | Calprox® gently dissolves protein pellicle |
| enamel | Can be abrasive, potentially damaging enamel | Non-abrasive, protects + remineralizes |
| effectiveness | Relies on mechanical action, often incomplete | Clinically proven for plaque inhibition + helps reduce gum disease |
| rinsing? | Often required due to foaming | Contains Calprox® (proprietary + safe) |
| vet acceptance | Varies on the brand | VOHC accepted toothpaste |
what you don't need to worry about
no harsh abrasives
Calprox® works by dissolving the bio-film + remineralizing enamel. Not scraping. We are completely silica-free.
treat like flavors
No need to wrestle your pet, they'll love the taste. Just brush
made with human-grade ingredients
Free from animal by products (vegan), sulfates, parabens, and BPAs. Made in USA.
100% Satisfaction no question return policy
take the first step towards a healthier, happier life.
Don't wait for these signs to become severe! Your pet relies on you to recognize their discomfort.
